Critical Mass PR

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way?
Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it signaled [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]

I’m starting to check out foursquare to determine its business value. Foursquare is an iPhone mobile application (BlackBerry beta app now available too) that lets users share their whereabouts as they travel. The “Learn More” page on the app’s Web site explains its usefulness in further detail.
I’m a pessimist to some degree on geo-location apps. [...]

Ninety countries, 45 languages, an entry in the Oxford English Dictionary (for “D’oh”) and 450 episodes of quality programming spanning 20 years … this is “The Simpsons,” or, these are the Simpsons I should say. As an entity, individual family members and as a diverse cast of characters they’ve helped shape how we express humor [...]

December’s PR Tactics journal from the Public Relations Society of America includes my latest Digital Dialogue column. “Social media home schooling: Create your 2010 lesson plan” focuses on some basics that individuals and businesses interested in social networking can use to organize their profiles and help expand their Web proficiency.
There is a lot of noise [...]

The latest Digital Dialogue column for Public Relations Tactics, a publication from the Public Relations Society of America, is available in the November print edition and here online. It’s in PDF format this month, as I believe PRSA is ironing out how my column will post to their freshly redesigned Web site. (They did a nice [...]

My October Digital Dialogue column for PR Tactics, a publication of the Public Relations Society of America, is a Q&A piece titled “Grow into your social media strategy” that also appears on the newly redesigned www.prsa.org site (tip of the hat to PRSA’s editorial and design teams). I interviewed Lee Aase, Mayo Clinic’s manager of syndication and [...]

My September “Digital Dialogue” article in the Public Relations Society of America’ Tactics journal is entitled “Develop Your Mindset For Social Media Measurement.” It quotes Brian Solis, author of “Putting the Public Back in Public Relations,” and customer relationship management consultant Marshall Lager of Third Idea Consulting. My thanks to Brian, Marshall and as always, the editorial [...]

Earlier this month Shamrock Foods and a variety of participating Arizona restaurants introduced Dine4AZ, a three month campaign to encourage residents and visitors to eat out more often.
One in 10 working Americans are restaurant employees according to the National Restaurant Association, and Arizona has more than a quarter million food service employees per the Arizona [...]

One more time around for this August PRSA Tactics article about thought leadership and the common characteristics of people who successfully portray it on the social Web, and elsewhere. I received some nice comments and additional ideas from readers on this article which is located here on the Public Relations Society of America Web site. [...]