Critical Mass PR

I’m checking out the paper.li app that let’s Twitter users create newspaper-style web publications based on links shared within their Twitter streams. Paper.li is yet another interesting example of mining interesting information and rendering it in a relevant format for sharing. It’s based on a user’s followers, lists or hashtags so presumably the content is [...]

Intel’s efforts enlisting the online community to blueprint and develop the “home phone of tomorrow” is yet another purpose-driven crowdsourcing use case. The company’s “Intel Ideas of Tomorrow” Facebook page uses the Idea Challenges application from Bulbstorm, a provider of online innovation communities and marketing platforms, to facilitate idea sharing and archiving, voting and contest management.
In [...]

Earlier this year Go Daddy crowdsourced a “Create Your Own Commercial” contest that generated hundreds of submissions by customers, fans and creatives. The top eight videos split $250,000 in prize money. Not bad.
The company looks to keep a good thing going with the “Go Daddy Commercial Contest: Summer Edition,” and expects the sequel to be a [...]

This post also appears in the August issue of “PR Tactics,” published by the Public Relations Society of America.
What do you do when your organization is known for its creativity and you want to turn it up a notch?
For Go Daddy, the Web domain registrar and provocative Super Bowl advertiser asked customers to help.  The company’s [...]

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America.
Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog?

Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and [...]

Three Phoenix Business Journal staff members were guests this week at Phoenix PRSA’s Media Breakfast. Each shared insights about busy times in the modern newsroom and how public relations professionals can work in sync with journalists to benefit stakeholders and audiences alike.
Their comments, while provided with their own publication in mind, can certainly apply to [...]

Claiming he decided this morning, LeBron James moments ago announced this evening on ESPN to all the world that he’ll grace the NBA’s Miami Heat with his athletic talents and star power for the next several years – a payday worth multiple millions for King James. The news and drawn out moments leading up to [...]

I attended Gartner’s 360 Customer Summit this week as a Sage North America representative. Two sessions lead by Paul Greenberg, author of CRM at the Speed of Light – 4th Edition, were among the highlights. Many opportunities for PR  and communicators at large to help advance Social CRM (customer relationship management) surfaced within the sessions. [...]

This post also appears in the June issue of PR Tactics, published by the Public Relations Society of America.
Internet video conferencing services have become standard issue for digitally savvy communicators. PR professionals are employing Skype, which lists more than 520 million users, and similar livestreaming tools such as Ustream and Livestream, to supplement traditional broadcast media — [...]

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished!
Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each.
Identifying And Attracting Your Audience
Perusing a print copy of BtoB’s 2010 Lead Generation Guide [...]