Critical Mass PR

I’m sharing highlights today regarding Arizona State University’s new Walter Cronkite School of Journalism and Mass Communication campus facility in Downtown Phoenix. I was invited to tour the new building earlier this month with PRSA Phoenix Chapter members.
Kristin Gilger, Assistant Dean, and Marrianne Barrett, Associate Professor and Associate Dean for Academic Affairs, were our tour guides. Barrett indicated that [...]

Australian rock band AC/DC released “Black Ice” in the U.S. today, its 15th studio album. I find that the band’s choice of Wal-Mart (and Sam’s Club) as exclusive retail store outlet for the album sends a subtle yet interesting corporate message. Mainly that – like it or not – Wal-Mart has the influence and buying power [...]

Today my article “Birds On A Wire: PR In The Twitterverse” was published in Tactics, a Public Relations Society of America publication. The article is online and also appears in the October print edition mailed to PRSA members and subscribers.
My thanks to John Elsasser, Tactics Editor In Chief, for the opportunity to write this piece, and [...]

I’ve enjoyed the series of AT&T 3G Laptop Connect Card commercials featuring broadcast journalist Bill Kurtis. The intended message is very clear – use AT&T’s products and services and you’ll be productive with the Internet anywhere. The delivery of this message in various Kurtis commercials is clever and witty which, for me at least, has [...]

With ample bias and nervous excitement I’m pleased to note that our Mighty Chicago Cubbies take on the lowly los angeles dodgers at Wrigley Field this evening to kick off the 2008 major league baseball postseason. Ryan Dempster gets the start for the Cubs, Derek Lowe for the dodgers.
Never mind that it’s literally been 100 [...]