Critical Mass PR

Today my article “Birds On A Wire: PR In The Twitterverse” was published in Tactics, a Public Relations Society of America publication. The article is online and also appears in the October print edition mailed to PRSA members and subscribers.

My thanks to John Elsasser, Tactics Editor In Chief, for the opportunity to write this piece, and the following friends and social media experts who appear in the article: Paul Greenberg, Scott Nelson, Brent Leary, Laura Fitton and Aly Saxe.

My sidebar article “Social media skills – They got’em, and You can get’em!” also references some social media and communications experts that many people follow on Twitter including Chris Brogan, Charlene Li, Robert Scoble, Steve Rubel, and Brandon Zeuner – my personal pick-to-click regarding someone you should be following on Twitter.

Also, special thanks to Chris Brogan for introducing me to Laura Fitton. As he suggested, Laura contributed a great amount of insight – more than I could include in the piece.

Finally, thanks to a couple of my local Arizona faves, Aly Saxe and Brandon Zeuner. Aly provided some examples of practical PR applications for Twitter in the article, and Brandon has been a social media influencer ever since I started using Twitter and learning immensely from it.

Link to the article and sidebar: http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=842347614