Critical Mass PR

What a year of numbers for social media and the Web. Take Twitter for example. Approximately 70% of its nearly five million users registered for the service in 2008 according to HubSpot’s Q4 2008 State of the Twittersphere report. This is but one of many quantitative gems that cap an impressive year of social media growth. [...]

Why did Charlie Brown pick that crappy tree?
Guts, people!
Sure, he was a bit timid at first, having faced many challenges throughout Peanuts lore – “wah wah, wah wah wah, wah wah,” his parents and teachers would often say about him – but he had a vision, followed it, and everything eventually worked out. By the [...]

It’s about the coffee, not the couches claims the current “Dunkin’ Beat Starbucks“ advertising campaign that employs the classic blind taste test format. This tactic’s most famous incarnation would likely be the Pepsi/Coke challenge from the mid 80’s. But what might Dunkin stand to gain from such an effort?
Dunkin’ Donuts is willingly inserting itself into a [...]

The “Socializing Industry Analyst Relations” article I wrote for PRSA Tactics published online today. It also appears in the December print edition which mails to PRSA members and Tactics subscribers.
The piece reviews suggestions for applying social media specifically within the analyst relations (AR) discipline. These can also be broadly considered by all professional communicators.
My thanks [...]