Critical Mass PR

I’m in the middle of a busy month that has included publication of my latest social media column in PRSA’s Tactics journal for public relations professionals. “Social media releases: Rev up your pitches and leverage your online assets” covers elements and explores merits of social media press releases. Please give it a read and comment here or on the article itself with your thoughts. Many thanks as always to the editorial team at the Public Relations Society of America. 

In the article I reference PitchEngine, which is shaping up to be a nice tool for creating SMRs, and a quality E-Book by Todd Defren that touches on SMRs and other social media topics. I also received an email from Rex Riepe after the article published, who notes his IvyLees site provides free online newsrooms and SMRs with no expiration.

Upcoming

• I briefly mention social media options from traditional wire services in the article, and I’m planning to catch up with Malcolm Atherton of Business Wire to go a bit deeper on this portion of the SMR topic. Malcolm knows the score when it comes to press release optimization.
• I’ve been invited to keynote the PRSSA National Leadership Rally in June for PRSA’s community of college student chapters. I’m honored and plan to write more on this topic at that time. (If you’re a chapter president planning to attend, I’m interested in hearing about what’s on your mind and your expectations for this event.)
• On May 27th I have the privilege of moderating a social media panel of local PR pros at the Walter Cronkite School of Journalism and Mass Communication in Downtown Phoenix. I plan to blog some highlights of this discussion too. Please consider joining us if you’re in the area. For more panel details see this post on the HMA Time blog.