"Best Smartphone Apps for PR Pros" article – July PR Tactics Journal
An article I wrote regarding the best mobile phone applications for PR professionals appears this month in the online and print editions of PRSA Tactics. Check out “App, app and away: The best smartphone tools for PR professionals” here.
Thanks as always to the PRSA Tactics editorial staff for the opportunity to contribute. I received some Twitter replies to an inquiry I posted while writing the article, so thanks also to Phil Legault, Kristen Turley, Steve Shannon and Soon Mee Kim for their insights and examples that were included.
It’s good to see mobile devices, purpose-built applications and business professionals converging on the topic of productivity, although it definitely depends on who you ask. When I checked the “All Time Top iPhone Apps” list provided by www.148apps.com (updated daily per the site) it took a good deal of scrolling to find anything other than games listed. The iPhone App Store, however, categorizes apps by free and paid as well as subcategories including “Getting Things Done” or “Productivity.” It also includes Top 10 lists in these subcategories, so consulting the App Store itself gets you more quickly to business apps for consideration.
