Critical Mass PR

The latest Digital Dialogue column for Public Relations Tactics, a publication from the Public Relations Society of America, is available in the November print edition and here online. It’s in PDF format this month, as I believe PRSA is ironing out how my column will post to their freshly redesigned Web site. (They did a nice job by the way.) So hopefully the comment function will return next month for the articles going forward.

I spent some time thinking about the plethora of interesting social media channels that are available, most freely, for our potential use as communicators. I believe it is healthy to give these – the ones you use and those you might want to – a good checkup every once in a while. This is similar to how an organization’s IT department might evaluate their technology vendors. You look at things like existing functionality, planned enhancements and also the financial viability of the social media providers themselves — are they going to be around after you commit to using them to support specific communication tactics for example. Anyway, I’m spoiling the fun. Give it a read and please share any thoughts you may have to build upon this.