Comments on: Inside Inbound Marketing http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/ Tue, 27 Dec 2011 23:07:16 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Grateful Dead Marketing Savvy | Critical Mass PR http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/comment-page-1/#comment-566 Grateful Dead Marketing Savvy | Critical Mass PR Fri, 02 Apr 2010 21:02:37 +0000 http://criticalmasspr.com/?p=281#comment-566 [...] digital natives, analytical, have social reach and are content creators. (I explored this further in conversation with Halligan earlier this [...] [...] digital natives, analytical, have social reach and are content creators. (I explored this further in conversation with Halligan earlier this [...]

]]> By: Lisa F http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/comment-page-1/#comment-508 Lisa F Wed, 10 Feb 2010 17:40:03 +0000 http://criticalmasspr.com/?p=281#comment-508 Thank you both for your responses - it is an interesting issue. Blogging and social media tools have come into popularity while I have worked at smaller organizations. That said, companies that have focused so heavily on activities such as direct mail or email marketing will need to gain a comfort level with teams and individuals delivering the message. I'd love to hear how some larger companies have made the shift. Thank you both for your responses – it is an interesting issue. Blogging and social media tools have come into popularity while I have worked at smaller organizations. That said, companies that have focused so heavily on activities such as direct mail or email marketing will need to gain a comfort level with teams and individuals delivering the message. I’d love to hear how some larger companies have made the shift.

]]> By: Dharmesh Shah http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/comment-page-1/#comment-507 Dharmesh Shah Wed, 10 Feb 2010 04:48:45 +0000 http://criticalmasspr.com/?p=281#comment-507 Ryan: Glad you enjoyed the book. Lisa: The issue of getting larger organizations to overcome this reservations around publishing more content is a tricky one. Though I haven't seen hard data on this topic yet, I will say that I can't come up with any examples where a large, established company tried blogging/twitter/etc. and messed it up so badly that it was permanently damaging. I think, on average, most companies over-estimate the actual risk associated with giving employees freedom to share insights. Ryan: Glad you enjoyed the book.

Lisa: The issue of getting larger organizations to overcome this reservations around publishing more content is a tricky one. Though I haven’t seen hard data on this topic yet, I will say that I can’t come up with any examples where a large, established company tried blogging/twitter/etc. and messed it up so badly that it was permanently damaging. I think, on average, most companies over-estimate the actual risk associated with giving employees freedom to share insights.

]]> By: iPad Ripens Apple’s Aura | Critical Mass PR http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/comment-page-1/#comment-495 iPad Ripens Apple’s Aura | Critical Mass PR Fri, 05 Feb 2010 19:53:56 +0000 http://criticalmasspr.com/?p=281#comment-495 [...] and more focused on the communications aspects Apple have at play. I mentioned the company in my “Inside Inbound Marketing” post last week and, the more I ponder, it certainly employs a form of Inbound Marketing, not so [...] [...] and more focused on the communications aspects Apple have at play. I mentioned the company in my “Inside Inbound Marketing” post last week and, the more I ponder, it certainly employs a form of Inbound Marketing, not so [...]

]]> By: Ryan Zuk, APR http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/comment-page-1/#comment-477 Ryan Zuk, APR Fri, 29 Jan 2010 20:15:22 +0000 http://criticalmasspr.com/?p=281#comment-477 Hi Lisa. Thanks for reading and commenting. I didn't dive into the "legal review mentality" topic with Brian. I do agree with his general statement - that you can limit your potential by spending too much time analyzing and gate-keeping your own content. I equally see your point about this requiring rationalization to aid such a cultural shift, if one is to occur. As much as volume and quality of content are ingredients for Inbound Marketing success, its accuracy is essential too. (This would make for a great discussion or blog post!) Hi Lisa. Thanks for reading and commenting. I didn’t dive into the “legal review mentality” topic with Brian. I do agree with his general statement – that you can limit your potential by spending too much time analyzing and gate-keeping your own content. I equally see your point about this requiring rationalization to aid such a cultural shift, if one is to occur. As much as volume and quality of content are ingredients for Inbound Marketing success, its accuracy is essential too. (This would make for a great discussion or blog post!)

]]> By: Lisa F http://criticalmasspr.com/2010/01/29/inside-inbound-marketing/comment-page-1/#comment-476 Lisa F Fri, 29 Jan 2010 19:39:13 +0000 http://criticalmasspr.com/?p=281#comment-476 Great supplement to an already fantastic read! I am particularly interested in Brian Halligan's statement -'bigger, older businesses need to understand that every piece of content shouldn’t be scrutinized through legal reviews.' I would love to see expanded information about this aspect of the conversation, if it exists. Did Brian offer any additional insights about this reality or recommendations on how to bring about that understanding? Great supplement to an already fantastic read!

I am particularly interested in Brian Halligan’s statement -’bigger, older businesses need to understand that every piece of content shouldn’t be scrutinized through legal reviews.’ I would love to see expanded information about this aspect of the conversation, if it exists. Did Brian offer any additional insights about this reality or recommendations on how to bring about that understanding?

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