Critical Mass PR

A recap of my 2011 Digital Dialogue column offering digital communication advice as published in the PR Tactics Journal by the Public Relations Society of America. Happy Holidays and a prosperous 2012 to everyone!

Mobile’s challenges for digital communicators (Jan 2011) – Tablets, Tumblr and a pack of mobile options kicked off a year of communicators needing to manage messages for multiple media formats.

Pitching digital-savvy audiences (Feb 2011) – How knowledge of media targets and brevity in your pitches gets the job done. Includes an example from Seth Odell, communications associate for UCLA’s School of Public Affairs.

Be unique for the outcomes you seek (March 2011) – Differentiating your brand and your clients along the digital landscape with comments from Amy Martin, CEO of Digital Royalty, and an example from the UFC, Ultimate Fighting Championship.

The Daily show: PR pros embrace first iPad publication (April 2011) – A look at the iPad’s first daily digital newspaper, with PR pro perspectives from Jason Mollica of Carr Marketing Communications Inc. and Adrienne Bailey of Young & Laramore PR.

Content curation: Strategic syndication or simply saturation? (May 2011) – The process of identifying and organizing information others produce to share with your own audience. Includes examples from Michelle Golden of Golden Practices Inc.

Manage vulnerability in the midst of online crisis (June 2011) – Handling negative news on the open web with perspectives from Dorothy Crenshaw of Crenshaw Communications and Joceyln Broder of Robin Tracy Public Relations.

What trending social IPOs mean for public relations (July 2011) – Thoughts on a year of surging technology and social IPOs, kicked off by LinkedIn’s initial run to $9 billion in net worth.

The Google+ factor: battling for social network supremacy (Aug 2011) – A look at the Google+ debut, the massive growth of Tumblr and how to manage presence on a growing roster of marquee social networks.

Authenticity, anonymity and the digital divide (Sept 2011) – A discussion about authenticity and transparency online with comments from Augie Ray, former Forrester analyst and executive director of community and collaboration for USAA.

Invasion of the infographics (Oct 2011) – A look at the infographics communication and social sharing craze of 2011 with design and implementation suggestions from Eloqua’s Joe Chernov and PRESSfeed’s Sally Falkow.

Communicating change required in digital era (Nov 2011) – Examines how organizations communicate changes about products and services in the digital era. Examples from Facebook and Qwikster. Tech analyst Judith Hurwitz is quoted.

Proactive PR via purpose-built publishing (Dec 2011) – How developing and re-purposing content in real time makes you relevant to your audience. Includes examples from Wired Magazine, Salesforce.com and Los Angeles agency NVPR.