Critical Mass PR

With ample bias and nervous excitement I’m pleased to note that our Mighty Chicago Cubbies take on the lowly los angeles dodgers at Wrigley Field this evening to kick off the 2008 major league baseball postseason. Ryan Dempster gets the start for the Cubs, Derek Lowe for the dodgers. Never mind that it’s literally been [...]

I enjoyed following the presidential debate last Friday night… on Twitter. Although the TV was on, it was Twitter that held my attention with a kind of town hall-ish feel. Thousands of people with at least some interest in McCain or Obama were tweeting their opinions in bursts of 140 characters or less, which generally [...]

Technorati reminds us this week that we need look no further than the blogosphere for an example of critical mass. Its State of the Blogosphere 2008 report has been issued in daily increments themed around specific topics. Today’s fifth and final topic is “Brands Enter the Blogosphere.” The portioned data dump has been enlightening. Consider [...]

Hello, I’m Ryan Zuk and this is “Critic(al) Mass,” a blog where I will share comments and opinions on public relations and industry analyst relations topics as they relate to corporate communications strategy. I’ll return soon with original posts and more detail regarding this blog’s intent to inform and entertain.