Comments for Critical Mass PR

Comment on Grateful Dead Marketing Savvy by พระเครื่อง

พระเครื่อง — Thu, 02 Sep 2010 19:35:53 +0000

It’s good to look at sites along with material and thanks for the share that you have given. Usually, I’m really surprised, but etc…

Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by ryanzuk (Ryan Zuk, APR)

ryanzuk (Ryan Zuk, APR) — Fri, 20 Aug 2010 19:05:45 +0000

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RT @ScribeDevil Good post on Intel's Facebook-based innovation by @ryanzuk. He gets our philosophy [link to post]

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Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by ScribeDevil (Matt Simpson)

ScribeDevil (Matt Simpson) — Fri, 20 Aug 2010 16:46:46 +0000

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Good post on Intel's Facebook-based innovation drive by @ryanzuk. He definitely gets our philosophy. [link to post]

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Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by bulbstorm (Bart Steiner)

bulbstorm (Bart Steiner) — Fri, 20 Aug 2010 16:22:42 +0000

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"The likelihood of activating evangelists is greatest when the community’s own ideas are baked in." [link to post]

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Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by Ryan Zuk, APR

Ryan Zuk, APR — Fri, 20 Aug 2010 13:38:14 +0000

Bart, thanks for reading and sharing additional co-creation context. Agree that the crowd wants, even expects, to be involved every step of the way and that it’s a challenge for companies to maintain a commitment to considering so many community viewpoints. Still, it gets easier and more fulfilling for those measuring true value from the process. The initial investment of time, energy and modest funds can go a long way.

Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by SteveSciarappo (Steve Sciarappo)

SteveSciarappo (Steve Sciarappo) — Fri, 20 Aug 2010 01:41:41 +0000

Twitter Comment

RT @Geek8ive/@ryanzuk Intel Crowdsourcing [link to post] “Home Phone Of Tomorrow” contest http://j.mp/FutureHomePhone

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Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by Bart Steiner

Bart Steiner — Fri, 20 Aug 2010 00:58:49 +0000

Thanks for noticing the leadership work by Intel. I took particular note of your statement, “It’s entirely possible to ask customers to help design a new product that, in the end, you’re just not happy with.” I agree, but it’s important to recognize that such a result is only likely if a company treats “crowdsourcing” as a path to a finished product. We focus much more on co-creation which leverages the diverse ideas of the crowd, and then continues with ongoing involvement of consumers in the entire “bring to market” process. The end-users should really be a part of every step of innovation, including the marketing/messaging associated with launch. When done well, co-creation builds loyalty and the chance of success for a product or service. The hard part for many companies is maintaining a commitment to listen.
Bart Steiner, CEO, Bulbstorm

Comment on Intel Crowdsourcing “Home Phone Of Tomorrow” by Geek8ive (Eric M. Mantion)

Geek8ive (Eric M. Mantion) — Fri, 20 Aug 2010 00:33:42 +0000

Twitter Comment

RT @ryanzuk Intel Crowdsourcing [link to post] “Home Phone Of Tomorrow” contest: http://j.mp/FutureHomePhone

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Comment on Crowdsourcing For Innovation, PR’s Role by Intel Crowdsourcing “Home Phone Of Tomorrow” | Critical Mass PR

Intel Crowdsourcing “Home Phone Of Tomorrow” | Critical Mass PR — Thu, 19 Aug 2010 23:25:04 +0000

[...] I spoke recently with Shiv Singh, author and Pepsico North America director of digital, for a PRSA Tactics article. We discussed that it’s entirely possible to ask customers to help design a new [...]

Comment on Go Daddy’s Crowdsourcing Sequel by godaddy (Go Daddy)

godaddy (Go Daddy) — Tue, 17 Aug 2010 01:02:06 +0000

Twitter Comment

Thanks for the article! RT @ryanzuk: Crowdsourcing, #GoDaddy style - blog post [link to post] #smm #pr

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