PR Articles


 

 

 

Public Relations Tactics – Digital Dialogue column by Ryan Zuk

Digital Dialogue is a monthly column appearing in PR Tactics Journal, a publication of the Public Relations Society of America reaching 35,000 print subscribers in addition to online readership.

How communicators can leverage gamification – Feb 2012

Appalanche! Mobile apps proliferate as communications medium – Jan 2012

Proactive PR via purpose-built publishing – Dec 2011

Communicating change required in digital era – Nov 2011

Invasion of the infographics – Oct 2011

Authenticity, anonymity and the digital divide – Sept 2011

The Google+ factor: battling for social network supremacy – Aug 2011

What trending social IPOs mean for public relations – July 2011

Manage vulnerability in the midst of online crisis- June 2011

Content curation: Strategic syndication or simply saturation? – May 2011

The Daily show: PR pros embrace first iPad publication – April 2011

Be unique for the outcomes you seek – March 2011

Pitching digital-savvy audiences – Feb 2011

Mobile’s challenges for digital communicators – Jan 2011

Where PR pros are heading with the social Web – Dec 2010

Influencing the news cycle in real time – Nov 2010

Brand journalism creates another viable news outlet – Oct 2010

Tumbling and posturing through the statusphere – Sept 2010

Crowdsourcing for innovation – August 2010

Blogs and the art of thought leadership – July 2010

Livestreaming removes broadcast boundaries, expands PR potential – June 2010

Online newsrooms in the digital era – May 2010

Building an online community with PRStudChat – April 2010

What profile mining means for you – March 2010

Getting ahead of the class, social media style – Feb 2010

Welcome to the DARC Side: creating compelling web content - Jan 2010

Social media home schooling: Create your 2010 lesson plan – Dec 2009

Assess your social media channels regularly – Nov 2009

Grow into your social media strategy – Oct 2009

Develop your mindset for social media measurement – Sept 2009

Thought leadership on the social Web: Six traits that draw people in – Aug 2009

App, app and away: The best smartphone tools for PR professionals – July 2009

Brand aid: Creating opportunities in your customer community – June 2009

Social media releases: Rev up pitches and leverage online assets – May 2009

Using social bookmarks: Share knowledge, create awareness – April 2009

Transforming your team into social media strategists – March 2009

Follow simple writing tenets to increase your social media success – Feb 2009

Tweeting with THE_REAL_SHAQ: Phoenix Suns PR embraces Twitter – Jan 2009

Ping in the New Year! – Jan 2009

Socializing industry analyst relations - Dec 2008

Birds on a wire: Public relations in the Twitterverse - Oct 2008