Critical Mass PR

A recap of my 2011 Digital Dialogue column offering digital communication advice as published in the PR Tactics Journal by the Public Relations Society of America. Happy Holidays and a prosperous 2012 to everyone! Mobile’s challenges for digital communicators (Jan 2011) – Tablets, Tumblr and a pack of mobile options kicked off a year of communicators needing [...]

Google+ debuted in June and amassed its first 25 million users faster than any other social network, according to PC Magazine. This finally established Google’s social media presence, after its previous Wave and Buzz experiments received little fanfare. Google+ functions similarly to Facebook, including requiring users to register their real names. Google experienced crisis-level backlash in July [...]