Critical Mass PR

The concept of sponsored conversations – paying bloggers to write about products or services, and publicly disclosing it – was diagnosed and given the green light by Forrester Research this past week, courtesy of analyst Sean Corcoran’s Add Sponsored Conversations To Your Toolbox report. Sean’s colleague and Groundswell co-author Josh Bernoff co-authored the report and offers [...]

What a year of numbers for social media and the Web. Take Twitter for example. Approximately 70% of its nearly five million users registered for the service in 2008 according to HubSpot’s Q4 2008 State of the Twittersphere report. This is but one of many quantitative gems that cap an impressive year of social media growth. [...]