Critical Mass PR

Consumers gather 60 percent of information needed to make purchase decisions before contacting vendors and read about ten pieces of content before buying, according to data from Come Recommended, LLC, a digital PR consultancy. Brand journalism and the related practice of content marketing are strategies communicators are using to profit from this behavior. Each is [...]

Fresh off a family visit to Dunkin’ Donuts over the weekend I see the franchisor has redesigned its website per details in a Mashable post which also cites DD for placing more “importance on self-distributed media.” This echoes the continuing trend of brand journalism: where big brands and businesses of various sizes publish their own [...]

Media and digital communication opportunities don’t last long – if you’re not prepared, you’ll miss your chance before even hitting refresh. Communicators must be able to respond in real time, every time. Here, Ryan Zuk offers tips to ensure you’ll be ready at a moment’s notice.

Welcome to the Splinternet.  That’s Forrester Research’s term for the fragmented online experiences and Internet access that stem from the expansion of mobile devices and branded content. It’s a fitting description given all the technologies influencing our digital code of conduct. Morgan Stanley forecasts the mobile Web will supplant desktop Web access by 2015. And Technorati’s 2010 [...]

Here is a recap of the 2010 Digital Dialogue column covering digital communication advice as published in the PR Tactics journal from the Public Relations Society of America. Enjoy the Holidays, and here’s wishing a prosperous 2011 to everyone! Welcome to the DARC Side: creating compelling web content (Jan 2010) – HubSpot co-founders and “Inbound [...]

What good is information if you don’t use it in a timely manner?  This is a major premise of author and communication strategist David Meerman Scott’s latest book, published today by John Wiley & Sons, “Real-Time Marketing and PR.” Real-time business opportunities happen right now — not in an hour or so. Accessible information is your [...]

When a business publishes and shares valuable information rather than pushing sales and marketing  jargon, it is often with the intent of enlightening and helping readers. This type of brand journalism is now trending because it is accessible to readers online and companies can measure its value on the social Web. An online newsroom publishing [...]

I was fortunate as a Sage North America representative to step into a presentation this week by Forrester’s Shar VanBoskirk who was presenting at Sitewire‘s annual Expert Series client event. VanBoskirk presented early thinking on what her firm is calling the Splinternet: the Internet era we’re entering that fragments user access and customer experiences due [...]

Denis Pombriant’s new book “Hello, Ladies! Dispatches From The Social CRM Frontier” is a thought-inspiring read for technology users and innovators, social media enthusiasts, economics junkies and, yes, professional communicators. If you enjoy writing that’s long on logic with a splash of wit, you’ll be right at home and enlightened. Dispatches is a 166-page collection [...]

I’m checking out the paper.li app that let’s Twitter users create newspaper-style web publications based on links shared within their Twitter streams. Paper.li is yet another interesting example of mining interesting information and rendering it in a relevant format for sharing. It’s based on a user’s followers, lists or hashtags so presumably the content is [...]