Critical Mass PR

I’m starting to check out foursquare to determine its business value. Foursquare is an iPhone mobile application (BlackBerry beta app now available too) that lets users share their whereabouts as they travel. The “Learn More” page on the app’s Web site explains its usefulness in further detail.
I’m a pessimist to some degree on geo-location apps. [...]

“Ping In The New Year!,” the first article for my new social media column has published in the January print and online editions of PRSA Tactics. First off, many thanks to John Elsasser, Amy Jacques, Randi Mason, and the team at the Public Relations Society of America for this opportunity to contribute. I’m looking forward to [...]