My September “Digital Dialogue” article in the Public Relations Society of America’ Tactics journal is entitled “Develop Your Mindset For Social Media Measurement.” It quotes Brian Solis, author of “Putting the Public Back in Public Relations,” and customer relationship management consultant Marshall Lager of Third Idea Consulting. My thanks to Brian, Marshall and as always, the editorial staff at PRSA.

The article discusses keeping measurement in mind when initially designing your social media strategy, so you can better map your efforts to desired outcomes. It also touches on developing social objects for sharing on the social Web.

Take a look. The complete article on PRSA’s site is at http://bit.ly/6Bymt.