Critical Mass PR

Gamification helps organizations crowdsource ideas, drive and even train people for improved job performance. Tech research giant Gartner suggests that these activities are less compelling in their normal settings but more appealing when gamified to engage people in completing a series of tasks. Gamification, which integrates gaming elements like points, levels and leaderboards into campaigns to [...]

Intel’s efforts enlisting the online community to blueprint and develop the “home phone of tomorrow” is yet another purpose-driven crowdsourcing use case. The company’s “Intel Ideas of Tomorrow” Facebook page uses the Idea Challenges application from Bulbstorm, a provider of online innovation communities and marketing platforms, to facilitate idea sharing and archiving, voting and contest management. [...]