Critical Mass PR

Consumers gather 60 percent of information needed to make purchase decisions before contacting vendors and read about ten pieces of content before buying, according to data from Come Recommended, LLC, a digital PR consultancy. Brand journalism and the related practice of content marketing are strategies communicators are using to profit from this behavior. Each is [...]

Fresh off a family visit to Dunkin’ Donuts over the weekend I see the franchisor has redesigned its website per details in a Mashable post which also cites DD for placing more “importance on self-distributed media.” This echoes the continuing trend of brand journalism: where big brands and businesses of various sizes publish their own [...]

Here is a recap of the 2010 Digital Dialogue column covering digital communication advice as published in the PR Tactics journal from the Public Relations Society of America. Enjoy the Holidays, and here’s wishing a prosperous 2011 to everyone! Welcome to the DARC Side: creating compelling web content (Jan 2010) – HubSpot co-founders and “Inbound [...]

Denis Pombriant’s new book “Hello, Ladies! Dispatches From The Social CRM Frontier” is a thought-inspiring read for technology users and innovators, social media enthusiasts, economics junkies and, yes, professional communicators. If you enjoy writing that’s long on logic with a splash of wit, you’ll be right at home and enlightened. Dispatches is a 166-page collection [...]

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America. Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog? Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and creator [...]

Author David Meerman Scott and HubSpot co-founder Brian Halligan hosted a fun Webinar yesterday for marketing and communication professionals entitled “Marketing Lessons From The Grateful Dead” (Replay Here). I’m an easy sell when a classic rock or jam band theme is afoot and, besides, the hosts were putting their respective “World Wide Rave” and “Inbound [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]