Critical Mass PR

I really dig this Aha campaign from insurance and financial services purveyor Mutual of Omaha - all the way down to the “Aha” in Omaha. It’s a crowdsourced effort now typical of many brands that want to leverage the creativity and unique stories of customers and fans. During October Mutual and its community of voting followers [...]

McDonald’s McRib stormed back into our lives this week, and I for one am doing my part to ensure the pork-like novelty sandwich’s seasonal success. It’s humbling to compete with a  sandwich for attention, yet the McRib buzz has me thinking about my PR Tactics column this week which highlights David Meerman Scott’s new book [...]

Intel’s efforts enlisting the online community to blueprint and develop the “home phone of tomorrow” is yet another purpose-driven crowdsourcing use case. The company’s “Intel Ideas of Tomorrow” Facebook page uses the Idea Challenges application from Bulbstorm, a provider of online innovation communities and marketing platforms, to facilitate idea sharing and archiving, voting and contest management. [...]

Earlier this year Go Daddy crowdsourced a “Create Your Own Commercial” contest that generated hundreds of submissions by customers, fans and creatives. The top eight videos split $250,000 in prize money. Not bad. The company looks to keep a good thing going with the “Go Daddy Commercial Contest: Summer Edition,” and expects the sequel to be [...]

This post also appears in the August issue of “PR Tactics,” published by the Public Relations Society of America. What do you do when your organization is known for its creativity and you want to turn it up a notch? For Go Daddy, the Web domain registrar and provocative Super Bowl advertiser asked customers to help.  [...]

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished! Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each. Identifying And Attracting Your Audience Perusing a print copy of BtoB’s 2010 [...]