Critical Mass PR

Author David Meerman Scott and HubSpot co-founder Brian Halligan hosted a fun Webinar yesterday for marketing and communication professionals entitled “Marketing Lessons From The Grateful Dead” (Replay Here).
I’m an easy sell when a classic rock or jam band theme is afoot and, besides, the hosts were putting their respective “World Wide Rave” and “Inbound Marketing” [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]

My latest Public Relations Tactics article published this past week (thanks as always to the @PRSA team) and I have some side notes to share. The article is called “Social awareness: Transforming your team into social media strategists,” and to construct it I went to one of the best social media thinkers I know, Jason [...]