Critical Mass PR

Pop music star Sting held a news conference at a New York Apple store on Nov. 15 to announce his Sting 25 “appumentary,” an iPad app with historical interviews, music videos and concert footage promoting a career-spanning CD box set of the same name. Similarly, Clear Channel Broadcasting, Inc.’s iHeartRadio app repurposes audio and commercial messages [...]

McDonald’s McRib stormed back into our lives this week, and I for one am doing my part to ensure the pork-like novelty sandwich’s seasonal success. It’s humbling to compete with a  sandwich for attention, yet the McRib buzz has me thinking about my PR Tactics column this week which highlights David Meerman Scott’s new book [...]

What good is information if you don’t use it in a timely manner?  This is a major premise of author and communication strategist David Meerman Scott’s latest book, published today by John Wiley & Sons, “Real-Time Marketing and PR.” Real-time business opportunities happen right now — not in an hour or so. Accessible information is your [...]

Author David Meerman Scott and HubSpot co-founder Brian Halligan hosted a fun Webinar yesterday for marketing and communication professionals entitled “Marketing Lessons From The Grateful Dead” (Replay Here). I’m an easy sell when a classic rock or jam band theme is afoot and, besides, the hosts were putting their respective “World Wide Rave” and “Inbound [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]

My latest Public Relations Tactics article published this past week (thanks as always to the @PRSA team) and I have some side notes to share. The article is called “Social awareness: Transforming your team into social media strategists,” and to construct it I went to one of the best social media thinkers I know, Jason [...]