Critical Mass PR

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished!
Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each.
Identifying And Attracting Your Audience
Perusing a print copy of BtoB’s 2010 Lead Generation Guide [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way?
Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it signaled [...]