Critical Mass PR

Denis Pombriant’s new book “Hello, Ladies! Dispatches From The Social CRM Frontier” is a thought-inspiring read for technology users and innovators, social media enthusiasts, economics junkies and, yes, professional communicators. If you enjoy writing that’s long on logic with a splash of wit, you’ll be right at home and enlightened. Dispatches is a 166-page collection [...]

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished! Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each. Identifying And Attracting Your Audience Perusing a print copy of BtoB’s 2010 [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way? Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it [...]