Critical Mass PR

A recap of my 2011 Digital Dialogue column offering digital communication advice as published in the PR Tactics Journal by the Public Relations Society of America. Happy Holidays and a prosperous 2012 to everyone! Mobile’s challenges for digital communicators (Jan 2011) – Tablets, Tumblr and a pack of mobile options kicked off a year of communicators needing [...]

Social technology has the power to differentiate you from the crowd and attract attention to your message — but first you must make the online experience come to life for your audience. In this month’s Digital Dialog column, Ryan Zuk talks with Amy Martin, the CEO of Phoenix-based Digital Royalty, about how to use digital media to achieve IRL results.