Critical Mass PR

A recap of my 2011 Digital Dialogue column offering digital communication advice as published in the PR Tactics Journal by the Public Relations Society of America. Happy Holidays and a prosperous 2012 to everyone! Mobile’s challenges for digital communicators (Jan 2011) – Tablets, Tumblr and a pack of mobile options kicked off a year of communicators needing [...]

Aflac fired “spokesduck” Gilbert Gottfried over his comments about the Japanese tsunami. GoDaddy CEO Bob Parsons documented an elephant hunt that angered PETA.  An Applebee’s restaurant in Michigan accidentally served alcohol to a toddler. These headlines illustrate how crisis topics vary. However, there is a common mindset that PR practitioners can apply to help manage [...]