Critical Mass PR

Fresh off a family visit to Dunkin’ Donuts over the weekend I see the franchisor has redesigned its website per details in a Mashable post which also cites DD for placing more “importance on self-distributed media.” This echoes the continuing trend of brand journalism: where big brands and businesses of various sizes publish their own [...]

It’s about the coffee, not the couches claims the current “Dunkin’ Beat Starbucks“ advertising campaign that employs the classic blind taste test format. This tactic’s most famous incarnation would likely be the Pepsi/Coke challenge from the mid 80′s. But what might Dunkin stand to gain from such an effort? Dunkin’ Donuts is willingly inserting itself into [...]