I attended Gartner’s 360 Customer Summit this week as a Sage North America representative. Two sessions lead by Paul Greenberg, author of CRM at the Speed of Light – 4th Edition, were among the highlights. Many opportunities for PR and communicators at large to help advance Social CRM (customer relationship management) surfaced within the sessions. [...]
The “Socializing Industry Analyst Relations” article I wrote for PRSA Tactics published online today. It also appears in the December print edition which mails to PRSA members and Tactics subscribers. The piece reviews suggestions for applying social media specifically within the analyst relations (AR) discipline. These can also be broadly considered by all professional communicators. [...]
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