Critical Mass PR

Earlier this year Go Daddy crowdsourced a “Create Your Own Commercial” contest that generated hundreds of submissions by customers, fans and creatives. The top eight videos split $250,000 in prize money. Not bad. The company looks to keep a good thing going with the “Go Daddy Commercial Contest: Summer Edition,” and expects the sequel to be [...]

This post also appears in the August issue of “PR Tactics,” published by the Public Relations Society of America. What do you do when your organization is known for its creativity and you want to turn it up a notch? For Go Daddy, the Web domain registrar and provocative Super Bowl advertiser asked customers to help.  [...]