Critical Mass PR

The concept of sponsored conversations – paying bloggers to write about products or services, and publicly disclosing it – was diagnosed and given the green light by Forrester Research this past week, courtesy of analyst Sean Corcoran’s Add Sponsored Conversations To Your Toolbox report. Sean’s colleague and Groundswell co-author Josh Bernoff co-authored the report and offers [...]

Is Santa real? That’s the festive dilemma that Sitewire, a Tempe, Arizona based interactive marketing agency intends to help Jay Feitlinger tackle this holiday season. Actually, there’s a search engine hypothesis the agency is testing, while it gently encourages the blogosphere to develop a Santa solution for Feitlinger.
Specifically, the Sitewire folks are testing out a [...]