Critical Mass PR

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America.
Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog?

Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and [...]

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished!
Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each.
Identifying And Attracting Your Audience
Perusing a print copy of BtoB’s 2010 Lead Generation Guide [...]

Author David Meerman Scott and HubSpot co-founder Brian Halligan hosted a fun Webinar yesterday for marketing and communication professionals entitled “Marketing Lessons From The Grateful Dead” (Replay Here).
I’m an easy sell when a classic rock or jam band theme is afoot and, besides, the hosts were putting their respective “World Wide Rave” and “Inbound Marketing” [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way?
Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it signaled [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]