5 February 2010 2 Comments

iPad Ripens Apple’s Aura

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way?
Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it signaled [...]

29 January 2010 5 Comments

Inside Inbound Marketing

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]