Critical Mass PR

What happens when you merge the frequency of newspapers, the engagement of magazines and the immediacy of the Web? The answer is TheDaily.com, according to News Corp. The Daily debuted in February as the first national news publication with original content created each day exclusively for the iPad. All Things Digital — a Wall Street Journal website also owned by [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way? Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]