Critical Mass PR

This post also appears in the June issue of PR Tactics, published by the Public Relations Society of America. Internet video conferencing services have become standard issue for digitally savvy communicators. PR professionals are employing Skype, which lists more than 520 million users, and similar livestreaming tools such as Ustream and Livestream, to supplement traditional broadcast media — [...]

My “Tweeting up with THE_REAL_SHAQ: Phoenix Suns PR Pros embrace Twitter, social media” article for PRSA Tactics published today. Thanks as always to the PRSA publications staff, and also to Krystal Temple (@sunsprgirl), Amy Martin (@phoenixsunsgirl), Jamie Morris (@sunsprdiva), and Jeramie McPeek (@sunswebmaster) from the Suns organization for their time spent meeting and interviewing with [...]