Critical Mass PR

CWS4Q6VNFNEZ More than 4 billion images are hosted on Flickr, 24 hours of  YouTube video are uploaded every minute and 25 billion pieces of content (links, blogs, photos, etc.) are shared on Facebook each month according to data assembled by Espresso, a Toronto-based integrated marketing agency. That’s an enormous amount of information traversing the Web — [...]

I’m checking out the paper.li app that let’s Twitter users create newspaper-style web publications based on links shared within their Twitter streams. Paper.li is yet another interesting example of mining interesting information and rendering it in a relevant format for sharing. It’s based on a user’s followers, lists or hashtags so presumably the content is [...]

Most Major League Baseball teams are now in full swing with their spring training game schedules, leading up to the season opener April 4th when the World Series Champion New York Yankees visit the Boston Red Sox. Long suffering Cubs fans like me are filled with hope and excitement this time each year. It’s the [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way? Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it [...]

Ninety countries, 45 languages, an entry in the Oxford English Dictionary (for “D’oh”) and 450 episodes of quality programming spanning 20 years … this is “The Simpsons,” or, these are the Simpsons I should say. As an entity, individual family members and as a diverse cast of characters they’ve helped shape how we express humor [...]