Critical Mass PR

Gamification helps organizations crowdsource ideas, drive and even train people for improved job performance. Tech research giant Gartner suggests that these activities are less compelling in their normal settings but more appealing when gamified to engage people in completing a series of tasks. Gamification, which integrates gaming elements like points, levels and leaderboards into campaigns to [...]

My September “Digital Dialogue” article in the Public Relations Society of America’ Tactics journal is entitled “Develop Your Mindset For Social Media Measurement.” It quotes Brian Solis, author of “Putting the Public Back in Public Relations,” and customer relationship management consultant Marshall Lager of Third Idea Consulting. My thanks to Brian, Marshall and as always, the editorial [...]