Critical Mass PR

 
My latest Digital Dialogue column for PRSA’s PR Tactics journal appears online and in the April print edition. “Using social bookmarks: Share knowledge, create awareness” discusses the value of social bookmarking sites such as Delicious or Diigo to collect and organize Web information and share it with others. I think the power of bookmarking is often overshadowed [...]

“Ping In The New Year!,” the first article for my new social media column has published in the January print and online editions of PRSA Tactics. First off, many thanks to John Elsasser, Amy Jacques, Randi Mason, and the team at the Public Relations Society of America for this opportunity to contribute. I’m looking forward to [...]