Critical Mass PR

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it,” Ferris Bueller said in the 1986 film, “Ferris Bueller’s Day Off.” Bueller’s comment is still true in today’s consumer technology market, where users of ubiquitous services like Netflix and Facebook endure rapid changes to features, user [...]

Google+ debuted in June and amassed its first 25 million users faster than any other social network, according to PC Magazine. This finally established Google’s social media presence, after its previous Wave and Buzz experiments received little fanfare. Google+ functions similarly to Facebook, including requiring users to register their real names. Google experienced crisis-level backlash in July [...]

Media and digital communication opportunities don’t last long – if you’re not prepared, you’ll miss your chance before even hitting refresh. Communicators must be able to respond in real time, every time. Here, Ryan Zuk offers tips to ensure you’ll be ready at a moment’s notice.

  My latest Digital Dialogue column for PRSA’s PR Tactics journal appears online and in the April print edition. “Using social bookmarks: Share knowledge, create awareness” discusses the value of social bookmarking sites such as Delicious or Diigo to collect and organize Web information and share it with others. I think the power of bookmarking is often [...]

“Ping In The New Year!,” the first article for my new social media column has published in the January print and online editions of PRSA Tactics. First off, many thanks to John Elsasser, Amy Jacques, Randi Mason, and the team at the Public Relations Society of America for this opportunity to contribute. I’m looking forward to [...]