Critical Mass PR

I’m checking out the paper.li app that let’s Twitter users create newspaper-style web publications based on links shared within their Twitter streams. Paper.li is yet another interesting example of mining interesting information and rendering it in a relevant format for sharing. It’s based on a user’s followers, lists or hashtags so presumably the content is [...]

This post also appears in the August issue of “PR Tactics,” published by the Public Relations Society of America.
What do you do when your organization is known for its creativity and you want to turn it up a notch?
For Go Daddy, the Web domain registrar and provocative Super Bowl advertiser asked customers to help.  The company’s [...]

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America.
Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog?

Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and [...]

Three Phoenix Business Journal staff members were guests this week at Phoenix PRSA’s Media Breakfast. Each shared insights about busy times in the modern newsroom and how public relations professionals can work in sync with journalists to benefit stakeholders and audiences alike.
Their comments, while provided with their own publication in mind, can certainly apply to [...]

Claiming he decided this morning, LeBron James moments ago announced this evening on ESPN to all the world that he’ll grace the NBA’s Miami Heat with his athletic talents and star power for the next several years – a payday worth multiple millions for King James. The news and drawn out moments leading up to [...]

I attended Gartner’s 360 Customer Summit this week as a Sage North America representative. Two sessions lead by Paul Greenberg, author of CRM at the Speed of Light – 4th Edition, were among the highlights. Many opportunities for PR  and communicators at large to help advance Social CRM (customer relationship management) surfaced within the sessions. [...]

This post also appears in the June issue of PR Tactics, published by the Public Relations Society of America.
Internet video conferencing services have become standard issue for digitally savvy communicators. PR professionals are employing Skype, which lists more than 520 million users, and similar livestreaming tools such as Ustream and Livestream, to supplement traditional broadcast media — [...]

I had a fun phone conversation with Deirdre Breakenridge and Valerie Simon not long ago which formed the basis of my April PRSA Tactics article “Building an online community with PRStudChat.” PRStudChat, created by Breakenridge and Simon, in their own words is “a monthly Twitter chat bringing together PR students, professionals and educators for conversation [...]

Author David Meerman Scott and HubSpot co-founder Brian Halligan hosted a fun Webinar yesterday for marketing and communication professionals entitled “Marketing Lessons From The Grateful Dead” (Replay Here).
I’m an easy sell when a classic rock or jam band theme is afoot and, besides, the hosts were putting their respective “World Wide Rave” and “Inbound Marketing” [...]

Most Major League Baseball teams are now in full swing with their spring training game schedules, leading up to the season opener April 4th when the World Series Champion New York Yankees visit the Boston Red Sox. Long suffering Cubs fans like me are filled with hope and excitement this time each year. It’s the [...]