Critical Mass PR

What happens when you merge the frequency of newspapers, the engagement of magazines and the immediacy of the Web? The answer is TheDaily.com, according to News Corp. The Daily debuted in February as the first national news publication with original content created each day exclusively for the iPad. All Things Digital — a Wall Street Journal website also owned by [...]

My October Digital Dialogue column for PR Tactics, a publication of the Public Relations Society of America, is a Q&A piece titled “Grow into your social media strategy” that also appears on the newly redesigned www.prsa.org site (tip of the hat to PRSA’s editorial and design teams). I interviewed Lee Aase, Mayo Clinic’s manager of syndication and [...]

My article, “Brand aid: Creating opportunities in your customer community,” appears in the June print and online editions of PRSA Tactics.  It looks at how public relations practitioners can identify interesting stories and conversation material by monitoring various aspects of their organization’s online communities, or really any Web communities where their customers and prospects congregate. [...]

The “Socializing Industry Analyst Relations” article I wrote for PRSA Tactics published online today. It also appears in the December print edition which mails to PRSA members and Tactics subscribers. The piece reviews suggestions for applying social media specifically within the analyst relations (AR) discipline. These can also be broadly considered by all professional communicators. [...]