Critical Mass PR

The latest Digital Dialogue column for Public Relations Tactics, a publication from the Public Relations Society of America, is available in the November print edition and here online. It’s in PDF format this month, as I believe PRSA is ironing out how my column will post to their freshly redesigned Web site. (They did a nice [...]

My October Digital Dialogue column for PR Tactics, a publication of the Public Relations Society of America, is a Q&A piece titled “Grow into your social media strategy” that also appears on the newly redesigned www.prsa.org site (tip of the hat to PRSA’s editorial and design teams). I interviewed Lee Aase, Mayo Clinic’s manager of syndication and [...]

My September “Digital Dialogue” article in the Public Relations Society of America’ Tactics journal is entitled “Develop Your Mindset For Social Media Measurement.” It quotes Brian Solis, author of “Putting the Public Back in Public Relations,” and customer relationship management consultant Marshall Lager of Third Idea Consulting. My thanks to Brian, Marshall and as always, the editorial [...]

One more time around for this August PRSA Tactics article about thought leadership and the common characteristics of people who successfully portray it on the social Web, and elsewhere. I received some nice comments and additional ideas from readers on this article which is located here on the Public Relations Society of America Web site. [...]

I had the privilege of delivering the keynote presentation for about 100 Public Relations Student Society of America (PRSSA) chapter presidents this past weekend, to help kickoff their annual Leadership Rally in Scottsdale, Arizona.
I’ve put the slide deck on SlideShare and embedded it below.
The presentation encourages audiences to adapt the concept of Buyer Personas (a [...]

I’m in the middle of a busy month that has included publication of my latest social media column in PRSA’s Tactics journal for public relations professionals. “Social media releases: Rev up your pitches and leverage your online assets” covers elements and explores merits of social media press releases. Please give it a read and comment here or [...]

 
My latest Digital Dialogue column for PRSA’s PR Tactics journal appears online and in the April print edition. “Using social bookmarks: Share knowledge, create awareness” discusses the value of social bookmarking sites such as Delicious or Diigo to collect and organize Web information and share it with others. I think the power of bookmarking is often overshadowed [...]

My latest Public Relations Tactics article published this past week (thanks as always to the @PRSA team) and I have some side notes to share. The article is called “Social awareness: Transforming your team into social media strategists,” and to construct it I went to one of the best social media thinkers I know, Jason [...]

“Ping In The New Year!,” the first article for my new social media column has published in the January print and online editions of PRSA Tactics. First off, many thanks to John Elsasser, Amy Jacques, Randi Mason, and the team at the Public Relations Society of America for this opportunity to contribute. I’m looking forward to [...]

The “Socializing Industry Analyst Relations” article I wrote for PRSA Tactics published online today. It also appears in the December print edition which mails to PRSA members and Tactics subscribers.
The piece reviews suggestions for applying social media specifically within the analyst relations (AR) discipline. These can also be broadly considered by all professional communicators.
My thanks [...]