Critical Mass PR

Social technology has the power to differentiate you from the crowd and attract attention to your message — but first you must make the online experience come to life for your audience. In this month’s Digital Dialog column, Ryan Zuk talks with Amy Martin, the CEO of Phoenix-based Digital Royalty, about how to use digital media to achieve IRL results.

Media and digital communication opportunities don’t last long – if you’re not prepared, you’ll miss your chance before even hitting refresh. Communicators must be able to respond in real time, every time. Here, Ryan Zuk offers tips to ensure you’ll be ready at a moment’s notice.

What good is information if you don’t use it in a timely manner?  This is a major premise of author and communication strategist David Meerman Scott’s latest book, published today by John Wiley & Sons, “Real-Time Marketing and PR.” Real-time business opportunities happen right now — not in an hour or so. Accessible information is your [...]

When a business publishes and shares valuable information rather than pushing sales and marketing  jargon, it is often with the intent of enlightening and helping readers. This type of brand journalism is now trending because it is accessible to readers online and companies can measure its value on the social Web. An online newsroom publishing [...]

CWS4Q6VNFNEZ More than 4 billion images are hosted on Flickr, 24 hours of  YouTube video are uploaded every minute and 25 billion pieces of content (links, blogs, photos, etc.) are shared on Facebook each month according to data assembled by Espresso, a Toronto-based integrated marketing agency. That’s an enormous amount of information traversing the Web — [...]

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America. Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog? Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and creator [...]

I attended Gartner’s 360 Customer Summit this week as a Sage North America representative. Two sessions lead by Paul Greenberg, author of CRM at the Speed of Light – 4th Edition, were among the highlights. Many opportunities for PR  and communicators at large to help advance Social CRM (customer relationship management) surfaced within the sessions. [...]

This post also appears in the June issue of PR Tactics, published by the Public Relations Society of America. Internet video conferencing services have become standard issue for digitally savvy communicators. PR professionals are employing Skype, which lists more than 520 million users, and similar livestreaming tools such as Ustream and Livestream, to supplement traditional broadcast media — [...]

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished! Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each. Identifying And Attracting Your Audience Perusing a print copy of BtoB’s 2010 [...]

I recently spoke with David Henderson and Ed Lallo of The News Group Net about how online newsrooms are being applied – or at least how they can be – within today’s digital news landscape. This formed the basis of my May Digital Dialogue column “Online newsrooms in the digital era” for PR Tactics, a [...]