Critical Mass PR

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America.
Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog?

Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and [...]

I attended Gartner’s 360 Customer Summit this week as a Sage North America representative. Two sessions lead by Paul Greenberg, author of CRM at the Speed of Light – 4th Edition, were among the highlights. Many opportunities for PR  and communicators at large to help advance Social CRM (customer relationship management) surfaced within the sessions. [...]

This post also appears in the June issue of PR Tactics, published by the Public Relations Society of America.
Internet video conferencing services have become standard issue for digitally savvy communicators. PR professionals are employing Skype, which lists more than 520 million users, and similar livestreaming tools such as Ustream and Livestream, to supplement traditional broadcast media — [...]

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished!
Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each.
Identifying And Attracting Your Audience
Perusing a print copy of BtoB’s 2010 Lead Generation Guide [...]

I recently spoke with David Henderson and Ed Lallo of The News Group Net about how online newsrooms are being applied – or at least how they can be – within today’s digital news landscape. This formed the basis of my May Digital Dialogue column “Online newsrooms in the digital era” for PR Tactics, a [...]

The latest Digital Dialogue column for Public Relations Tactics, a publication from the Public Relations Society of America, is available in the November print edition and here online. It’s in PDF format this month, as I believe PRSA is ironing out how my column will post to their freshly redesigned Web site. (They did a nice [...]

My October Digital Dialogue column for PR Tactics, a publication of the Public Relations Society of America, is a Q&A piece titled “Grow into your social media strategy” that also appears on the newly redesigned www.prsa.org site (tip of the hat to PRSA’s editorial and design teams). I interviewed Lee Aase, Mayo Clinic’s manager of syndication and [...]

My September “Digital Dialogue” article in the Public Relations Society of America’ Tactics journal is entitled “Develop Your Mindset For Social Media Measurement.” It quotes Brian Solis, author of “Putting the Public Back in Public Relations,” and customer relationship management consultant Marshall Lager of Third Idea Consulting. My thanks to Brian, Marshall and as always, the editorial [...]

One more time around for this August PRSA Tactics article about thought leadership and the common characteristics of people who successfully portray it on the social Web, and elsewhere. I received some nice comments and additional ideas from readers on this article which is located here on the Public Relations Society of America Web site. [...]

I had the privilege of delivering the keynote presentation for about 100 Public Relations Student Society of America (PRSSA) chapter presidents this past weekend, to help kickoff their annual Leadership Rally in Scottsdale, Arizona.
I’ve put the slide deck on SlideShare and embedded it below.
The presentation encourages audiences to adapt the concept of Buyer Personas (a [...]