The first ever “Help a PR Pro Out” Day Twitter chat (hashtag #HAPPO) happens this Friday Feb. 19th from 11:00 a.m. to 3:00 p.m. Eastern Standard Time. This post is but one of many from bloggers supporting awareness of the event. Leave it to PR and communications folks to conceive and rally around a meaningful [...]
I had the privilege of delivering the keynote presentation for about 100 Public Relations Student Society of America (PRSSA) chapter presidents this past weekend, to help kickoff their annual Leadership Rally in Scottsdale, Arizona.
I’ve put the slide deck on SlideShare and embedded it below.
The presentation encourages audiences to adapt the concept of Buyer Personas (a [...]
I’m in the middle of a busy month that has included publication of my latest social media column in PRSA’s Tactics journal for public relations professionals. “Social media releases: Rev up your pitches and leverage your online assets” covers elements and explores merits of social media press releases. Please give it a read and comment here or [...]
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