Critical Mass PR

This post also appears in the August issue of “PR Tactics,” published by the Public Relations Society of America.
What do you do when your organization is known for its creativity and you want to turn it up a notch?
For Go Daddy, the Web domain registrar and provocative Super Bowl advertiser asked customers to help.  The company’s [...]

This post also appears as the July Digital Dialogue column in “Public Relations Tactics,” a publication of the Public Relations Society of America.
Can you, your clients or your spokespeople be considered thought leaders in the digital era without a blog?

Joe Pulizzi, author of “Get Content Get Customers,” founder of Junta42, a content marketing advisory, and [...]

Three Phoenix Business Journal staff members were guests this week at Phoenix PRSA’s Media Breakfast. Each shared insights about busy times in the modern newsroom and how public relations professionals can work in sync with journalists to benefit stakeholders and audiences alike.
Their comments, while provided with their own publication in mind, can certainly apply to [...]

This post also appears in the June issue of PR Tactics, published by the Public Relations Society of America.
Internet video conferencing services have become standard issue for digitally savvy communicators. PR professionals are employing Skype, which lists more than 520 million users, and similar livestreaming tools such as Ustream and Livestream, to supplement traditional broadcast media — [...]

I recently spoke with David Henderson and Ed Lallo of The News Group Net about how online newsrooms are being applied – or at least how they can be – within today’s digital news landscape. This formed the basis of my May Digital Dialogue column “Online newsrooms in the digital era” for PR Tactics, a [...]

I had a fun phone conversation with Deirdre Breakenridge and Valerie Simon not long ago which formed the basis of my April PRSA Tactics article “Building an online community with PRStudChat.” PRStudChat, created by Breakenridge and Simon, in their own words is “a monthly Twitter chat bringing together PR students, professionals and educators for conversation [...]

The first ever “Help a PR Pro Out” Day Twitter chat (hashtag #HAPPO) happens this Friday Feb. 19th from 11:00 a.m. to 3:00 p.m. Eastern Standard Time. This post is but one of many from bloggers supporting awareness of the event. Leave it to PR and communications folks to conceive and rally around a meaningful [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]

The latest Digital Dialogue column for Public Relations Tactics, a publication from the Public Relations Society of America, is available in the November print edition and here online. It’s in PDF format this month, as I believe PRSA is ironing out how my column will post to their freshly redesigned Web site. (They did a nice [...]

My October Digital Dialogue column for PR Tactics, a publication of the Public Relations Society of America, is a Q&A piece titled “Grow into your social media strategy” that also appears on the newly redesigned www.prsa.org site (tip of the hat to PRSA’s editorial and design teams). I interviewed Lee Aase, Mayo Clinic’s manager of syndication and [...]