Critical Mass PR

A recap of my 2011 Digital Dialogue column offering digital communication advice as published in the PR Tactics Journal by the Public Relations Society of America. Happy Holidays and a prosperous 2012 to everyone! Mobile’s challenges for digital communicators (Jan 2011) – Tablets, Tumblr and a pack of mobile options kicked off a year of communicators needing [...]

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it,” Ferris Bueller said in the 1986 film, “Ferris Bueller’s Day Off.” Bueller’s comment is still true in today’s consumer technology market, where users of ubiquitous services like Netflix and Facebook endure rapid changes to features, user [...]