Critical Mass PR

Most Major League Baseball teams are now in full swing with their spring training game schedules, leading up to the season opener April 4th when the World Series Champion New York Yankees visit the Boston Red Sox. Long suffering Cubs fans like me are filled with hope and excitement this time each year. It’s the [...]

The first ever “Help a PR Pro Out” Day Twitter chat (hashtag #HAPPO) happens this Friday Feb. 19th from 11:00 a.m. to 3:00 p.m. Eastern Standard Time. This post is but one of many from bloggers supporting awareness of the event. Leave it to PR and communications folks to conceive and rally around a meaningful [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way?
Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it signaled [...]

I love when a good book finds me. This was the case with “Inbound Marketing: Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah of HubSpot. It was next up on my Amazon Wish List but then – Boom! – it came my way via a promotional copy handoff from [...]

I’m starting to check out foursquare to determine its business value. Foursquare is an iPhone mobile application (BlackBerry beta app now available too) that lets users share their whereabouts as they travel. The “Learn More” page on the app’s Web site explains its usefulness in further detail.
I’m a pessimist to some degree on geo-location apps. [...]

Ninety countries, 45 languages, an entry in the Oxford English Dictionary (for “D’oh”) and 450 episodes of quality programming spanning 20 years … this is “The Simpsons,” or, these are the Simpsons I should say. As an entity, individual family members and as a diverse cast of characters they’ve helped shape how we express humor [...]

The latest Digital Dialogue column for Public Relations Tactics, a publication from the Public Relations Society of America, is available in the November print edition and here online. It’s in PDF format this month, as I believe PRSA is ironing out how my column will post to their freshly redesigned Web site. (They did a nice [...]

My October Digital Dialogue column for PR Tactics, a publication of the Public Relations Society of America, is a Q&A piece titled “Grow into your social media strategy” that also appears on the newly redesigned www.prsa.org site (tip of the hat to PRSA’s editorial and design teams). I interviewed Lee Aase, Mayo Clinic’s manager of syndication and [...]

My September “Digital Dialogue” article in the Public Relations Society of America’ Tactics journal is entitled “Develop Your Mindset For Social Media Measurement.” It quotes Brian Solis, author of “Putting the Public Back in Public Relations,” and customer relationship management consultant Marshall Lager of Third Idea Consulting. My thanks to Brian, Marshall and as always, the editorial [...]

One more time around for this August PRSA Tactics article about thought leadership and the common characteristics of people who successfully portray it on the social Web, and elsewhere. I received some nice comments and additional ideas from readers on this article which is located here on the Public Relations Society of America Web site. [...]