Critical Mass PR

Intel’s efforts enlisting the online community to blueprint and develop the “home phone of tomorrow” is yet another purpose-driven crowdsourcing use case. The company’s “Intel Ideas of Tomorrow” Facebook page uses the Idea Challenges application from Bulbstorm, a provider of online innovation communities and marketing platforms, to facilitate idea sharing and archiving, voting and contest management. [...]

This post also appears in the August issue of “PR Tactics,” published by the Public Relations Society of America. What do you do when your organization is known for its creativity and you want to turn it up a notch? For Go Daddy, the Web domain registrar and provocative Super Bowl advertiser asked customers to help.  [...]