22 October 2010 0 Comments

Digital Marketing On The Splinternet

I was fortunate as a Sage North America representative to step into a presentation this week by Forrester’s Shar VanBoskirk who was presenting at Sitewire‘s annual Expert Series client event. VanBoskirk presented early thinking on what her firm is calling the Splinternet: the Internet era we’re entering that fragments user access and customer experiences due [...]

24 November 2008 0 Comments

Sitewire Santa Wants Stocking Full Of Links This Holiday Season

Is Santa real? That’s the festive dilemma that Sitewire, a Tempe, Arizona based interactive marketing agency intends to help Jay Feitlinger tackle this holiday season. Actually, there’s a search engine hypothesis the agency is testing, while it gently encourages the blogosphere to develop a Santa solution for Feitlinger. Specifically, the Sitewire folks are testing out [...]