Critical Mass PR

I had the privilege of delivering the keynote presentation for about 100 Public Relations Student Society of America (PRSSA) chapter presidents this past weekend, to help kickoff their annual Leadership Rally in Scottsdale, Arizona.
I’ve put the slide deck on SlideShare and embedded it below.
The presentation encourages audiences to adapt the concept of Buyer Personas (a [...]

“Ping In The New Year!,” the first article for my new social media column has published in the January print and online editions of PRSA Tactics. First off, many thanks to John Elsasser, Amy Jacques, Randi Mason, and the team at the Public Relations Society of America for this opportunity to contribute. I’m looking forward to [...]

The “Socializing Industry Analyst Relations” article I wrote for PRSA Tactics published online today. It also appears in the December print edition which mails to PRSA members and Tactics subscribers.
The piece reviews suggestions for applying social media specifically within the analyst relations (AR) discipline. These can also be broadly considered by all professional communicators.
My thanks [...]

Today my article “Birds On A Wire: PR In The Twitterverse” was published in Tactics, a Public Relations Society of America publication. The article is online and also appears in the October print edition mailed to PRSA members and subscribers.
My thanks to John Elsasser, Tactics Editor In Chief, for the opportunity to write this piece, and [...]

I enjoyed following the presidential debate last Friday night… on Twitter. Although the TV was on, it was Twitter that held my attention with a kind of town hall-ish feel.
Thousands of people with at least some interest in McCain or Obama were tweeting their opinions in bursts of 140 characters or less, which generally follows [...]