Critical Mass PR

When Steve Jobs died Oct. 5th, digital media outlets published instant tributes to the man who changed how people consume media and software. Every major news source covered his death; tech gurus like The Wall Street Journal’s Walt Mossberg wrote essays, the President issued a statement and millions of social media users posted their respects. Wired [...]

Ok, add me to the list of marketers, PR practitioners and bloggers who feel compelled to comment about Apple without any prompting from the company whatsoever. Or have I been prompted in some cosmic way? Last week’s “at last” arrival of the iPad, its launch event in San Francisco and the PR halo surrounding it [...]