Critical Mass PR

I’m checking out the paper.li app that let’s Twitter users create newspaper-style web publications based on links shared within their Twitter streams. Paper.li is yet another interesting example of mining interesting information and rendering it in a relevant format for sharing. It’s based on a user’s followers, lists or hashtags so presumably the content is [...]

There’s a lot of valuable data for corporate communicators to consider in the 2009 State of the News Media Report on American Journalism published by PEW Research Center’s Project for Excellence in Journalism. The report quantifies and analyzes America’s print, television, audio, and online news consumption. Special sections this year analyze election coverage, citizen-based media, and “new [...]

What a year of numbers for social media and the Web. Take Twitter for example. Approximately 70% of its nearly five million users registered for the service in 2008 according to HubSpot’s Q4 2008 State of the Twittersphere report. This is but one of many quantitative gems that cap an impressive year of social media growth. [...]

You wouldn’t want to upset your mother would you? How about thousands of moms in one sitting? That’s what Johnson & Johnson’s Motrin marketers did with their weekend. Motrin posted a video advertisement on its Web site targeting “baby wearing moms” that made some unpopular references and comparisons, to put it nicely. By Saturday, marketing melee had erupted [...]

Today my article “Birds On A Wire: PR In The Twitterverse” was published in Tactics, a Public Relations Society of America publication. The article is online and also appears in the October print edition mailed to PRSA members and subscribers.
My thanks to John Elsasser, Tactics Editor In Chief, for the opportunity to write this piece, and [...]

I enjoyed following the presidential debate last Friday night… on Twitter. Although the TV was on, it was Twitter that held my attention with a kind of town hall-ish feel.
Thousands of people with at least some interest in McCain or Obama were tweeting their opinions in bursts of 140 characters or less, which generally follows [...]