Critical Mass PR

That headline may have tripped off some grammarians’ alarms but if you’re here reading, mission accomplished!
Some thoughtful readings about business relationships and applying social media to care for them gravitated my way this week, inspiring a few thoughts that expand on each.
Identifying And Attracting Your Audience
Perusing a print copy of BtoB’s 2010 Lead Generation Guide [...]

I had a fun phone conversation with Deirdre Breakenridge and Valerie Simon not long ago which formed the basis of my April PRSA Tactics article “Building an online community with PRStudChat.” PRStudChat, created by Breakenridge and Simon, in their own words is “a monthly Twitter chat bringing together PR students, professionals and educators for conversation [...]

The first ever “Help a PR Pro Out” Day Twitter chat (hashtag #HAPPO) happens this Friday Feb. 19th from 11:00 a.m. to 3:00 p.m. Eastern Standard Time. This post is but one of many from bloggers supporting awareness of the event. Leave it to PR and communications folks to conceive and rally around a meaningful [...]