Critical Mass PR

I’m in the middle of a busy month that has included publication of my latest social media column in PRSA’s Tactics journal for public relations professionals. “Social media releases: Rev up your pitches and leverage your online assets” covers elements and explores merits of social media press releases. Please give it a read and comment here or [...]

I’m sharing highlights today regarding Arizona State University’s new Walter Cronkite School of Journalism and Mass Communication campus facility in Downtown Phoenix. I was invited to tour the new building earlier this month with PRSA Phoenix Chapter members. Kristin Gilger, Assistant Dean, and Marrianne Barrett, Associate Professor and Associate Dean for Academic Affairs, were our tour guides. Barrett indicated [...]